Keyword Elite has five major functions
Analyze Pay Per Click Listings
Enter a keyword to get related terms, plus analysis of
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Results (how many pages for this term)
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Searches
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Results/Search ratio
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KEI (keyword effectiveness index)
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Adwords click count (broad, phrase and exact keyword)
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Adwords CPC (cost per click for broad, phrase and exact keyword)
But that's not all that this function does. Click on any of the phrases and in the window and below it provides data for that term.
It gives you -
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The url of the websites that have top keyword rankings for that term
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The ranking
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Which engine (you can flick a button to switch between all, Google, yahoo, Miva and enhance - phew!)
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CPC (cost per click)
Create A Keyword List
This function creates a list of related keywords from a selection of Search Engines that the user chooses.
"What's so special about this?" You can take the list and add a word in front or behind of the phrases. So if you had a phrase of 'red widgets' you could add the word 'big' and the software will add the word 'big' to either the front or back of all the phrases. So 'red widgets' becomes either 'big red widget' or 'red widget big'. Along with all the other phrases. But it doesn't replace them, it adds them to the list. You can also remove any terms with a certain word in them. For example you might want to remove all terms from your list that have the word 'free' in them. Cool..........
Select Keyword List
Allows you to create a keyword list from a phrase and then add commas and brackets to make phrase or exact phrases, as well as broad. Or all three. Then you can easily drag and copy massive lists of keywords to dump into your Adwords campaigns.
Analyze Keyword Competition
Plug in a search term and find the top sites (quantity set by user) for that search term. In the top window it gives some related search terms and the Google/overture search quantities for those terms. Click on one of them to open up the url's of the top sites for that term. You click on the url's to go to the site, but it also shows you -
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Website title
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Google PR
Then another function shows results for each word of the keyword phrase - IE - if the word is used in -
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H1 tags
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Title
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Bold
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Underlined
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Italicized
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Image alt text
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First 25 words
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Last 25 words
Of course this is so that you can get one up on the competition by using the phrases in these areas on your website. Brad is the man.
Spy On Adwords Competition
Definitely my favorite function of keyword elite. You enter the name of a URL into the interface (for example, the url of an affiliate product that you want to promote) and then add a keyword list (that you've created in the earlier steps). Then it tells you -
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The date of the search (this is important, hold on)
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Whether the person paying for the Adwords ad is an affiliate or the site owner or if there are no bids
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The url that is being promoted
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The title of the Adwords ad
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The actual Adwords ad copy itself!!!
Plus (get this) you can schedule keyword elite to check these stats up to 3 times a day, daily or weekly! Therefore you can monitor whether ads are dropped or continued, whether the ad copy is being tinkered with, whether the bid price goes up or down.
As usual it also has settings to keep the searches 'SE friendly'. And as always with Brad's awesome software every table of information is easily sorted by clicking on the column headers.
